BMW
01. Social Design
Agency: .Monks
Role: Social Design, Video Editing, Art Direction, Campaign Thinking, Social Media Strategy, Motion Graphics & Illustration.
For the past 4+ years, I have been working on the visual identity of BMW across its primary European social channels (Instagram, Facebook, and LinkedIn). My role goes beyond graphic execution; I lead creative process from ideation to final delivery. I specialize in developing "social-first" content and strategic campaigns for product launches, brand events and everyday assets ensuring premium storytelling and visuals.
My main role was to create data driven, trendy and outstanding assets to promote BMW models, new launches, events and lifestyle products.
Activation proposal for the 2026 Berlin's Marathon. BMW is the main sponsor of the event so the idea consisted on creating an online run club inspired by the BMW iX3 to challenge runners around Europe.
Be Bloomers
01. Social Design
Agency: InsudPharma
Role: Head of Design, Social Design, Social Strategy, Video Editing, Copy and Script Creation and Illustration.
My main role was to handle the graphic design and branding for BeBloomers, a global pharmaceutical project destined to making female health easy to understand for everyone. I led the rebranding for their social media, giving the brand a fresh look by updating the logo, the color palette, and the overall visual style. Beyond the design, I was also in charge of the content for Instagram and TikTok. I did a bit of everything: from custom illustrations to scriptwriting and video editing. My goal was to use design and storytelling to turn complex medical topics into friendly, engaging content that really connects with the audience.
