I wanted to join two of my passions; branding and running. I’ve been enjoying running for over a year now and I’ve experienced that run clubs branings are sometimes too aggressive. That often leads to inexperienced runners to not want to join or be hesitant.I wanted to create a run club for people that don’t care about the pace. They want to enjoy the race, enjoy running but still having a nice workout. The branding reflects the calm, easy going image that I’d would like to see when I started my running journey.

Legends of the Camino

02. Branding

Agency: Villa Mcluhan

Role: Illustration, Branding, Graphic Design, Packaging Design.

While working for a local agency in my hometown, I led the visual development for Leyendas del Camino, a premium cheese collection from Roncesvalles. The project involved creating the packaging for three new products, each inspired by a local legend from the Camino de Santiago and the village, taking visual cues from the stained-glass windows of the Roncesvalles Collegiate Church. I managed the project from concept to final art, resulting in a product line that successfully reached major retailers across Spain.

Delia De Julian

deliadejulian@gmail.com