Ulritch the Witch

03. Illustration

Role: Illustration, Concept Design, Character Design, Layout Design.

Freelance Commission

I was commissioned by a long-term client and influencer to bring a Halloween story to life through a comprehensive illustration project. My role went beyond the drawings; I was responsible for the complete visual world-building, including character design, aesthetic definition, and environmental storytelling. Since the project was intended for both digital and physical publishing, I handled the entire layout and technical preparation for print. This project allowed me to translate a written narrative into a cohesive, atmospheric visual experience, managing everything from the first sketches to the final print-ready files.

The Comfort Zone

03. Illustration

Role: Branding, Graphic Design, Illustration, Vector Illustration.

Freelance Commission

For this project, I developed the full visual identity of a podcast, drawing inspiration from the 90s and early 2000s cartoon aesthetic (reminiscent of styles like Lizzie McGuire). The brief included a complete logo redesign and the definition of a vibrant new color palette. I also illustrated and animated the main host in various outfits and scenarios, creating a versatile set of assets for social media and podcast covers. This project allowed me to blend character design with brand strategy, ensuring a nostalgic yet fresh and cohesive look across all digital platforms.